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Sunday, June 9, 2013

I SEE...Obsession is possession

©           Mode    Arnhem    Biennale   2013  Fetishism  ISEEJANEMARY     Jowy    &    Jennifer Maasdamme  2013        Copyright            infringement        is        a          criminal offense 

- speed illustrations I made (under 2 minutes per sketch) at MOBA 2013-


Frog tie, ball tie, hogtie, leather, rope and sturdy cuffs. 
Few of the first things that came to mind when we received this years invite for the ‘Arnhem Mode Biennale’ (M°BA 13) 

Topic: Fetishism

This choice, in itself an obvious one with the popularity of books such as the trilogy written by E.L. James also known as ‘the fifty shades of grey’ collection, quickly rising in popularity. 

But however this must not become a restrictive corset. Fetishim is more then the mania for an everyday object to be perceived as a sexually aroused stimulant. 

On it’s own this topic entails an obsession for all that can be obsessed about. Not just loving shoes and collecting every kind there is. It’s the obsession to love A shoe and collect all the shoes out there just like it. The need to have, hold and posses not just for sexual but foremost for esthetic reasons.

Walking around the many participating locations, I see conscious and neurotic repetition of specific subjects such as religion, infantilism, etiquettes and protocols. But also the repeating of folkloric colors overly represented by the many shades of green. Not to forget the recurrent designs, seen on the catwalk, to complicated to actually wear. Typical fetishism. Typical of todays fashion.

Nothing is new. Everything has been done before. Bohemian. The roaring twenties. Black and white. Baroque and so on… A continuous repetition of all that has already been created, as if obsessed, not being able to let go of all that already exists.

Reading my own words, I almost make this business of contemporary fashion sound monotone and creationless. But don’t get me wrong, maybe it’s just our human obsession to reproduce that which has already been produced in a way that it’s unique. A fetish with reinventing the wheel again and again while claiming all credits.

Maybe it is THIS challenge that makes fashion dynamic even if sometimes it’s seems like it is standing still.

My obsession. Possessing the understanding of what it is that makes and breaks that what we call fashion nowadays.

After today’s event I must admit I am a step closer.

- text & photography by Jennifer Maasdamme -






Wednesday, June 5, 2013

I SEE...SKINDEEP

©            tattoo  Stacey Koning            ISEEJANEMARY   Jowy Maasdamme    2013              Copyright            infringement        is        a          criminal offense 

Stacey Koning made my day when I opened the email with her fresh awesome tat of one of my recent illustrations that I've made. Feel truly honored and I 've been smiling all day...huge geeky grin





Tuesday, March 26, 2013

I SEE...Shirin Neshat

Shirin Neshat         Filmmaker            Visual Artist              Courage woman                   Inspirational             Cultural                    Spiritual    





I have to admit.
I have fallen in love...yet again.
 I am feverish, obsessive and I adore being captured by the beautiful Shirin Neshat. 
Her work makes me restless, let's me smile and ponder. With a gentle yet confronting touch she makes me lose my mind, my heart to her vision. 
 I have fallen madly in love with her beautiful cries for help for the whole of humanity.



Sunday, March 3, 2013

I SEE... Kenzo

©                  fashion collaboration   ISEEJANEMARY     &    SHOWstudio     2013   Paris Fashion   week    Day    6          Copyright            infringement        is        a          criminal offense 


' The eye sees a thing more clearly in dreams than the imagination awake'

                                                               - Leonardo da Vinci-


I SEE...Gaultier & Comme des Garcon

©                  fashion collaboration   ISEEJANEMARY     &    SHOWstudio     2013   Paris Fashion   week    Day    5           Copyright            infringement        is        a          criminal offense 




'Only as high as I reach can I grow, only as far as I seek can I go, only as deep as I look can I see, only as much as I dream can I be.'

-Karen Ravn-


Friday, March 1, 2013

I SEE...More of Paris

©                  fashion collaboration   ISEEJANEMARY     &    SHOWstudio     2013   Paris Fashion   week    Day    3           Copyright            infringement        is        a          criminal offense 


Day 3: 
If I'm not happy with my illustration I can't put it on Tumblr/Blog/Facebook or anything..I have tried, but I end up not being able to sleep, waking up at three in the morning to delete the illustration that I put up. 
Sketching away until I found it. IT!?
But what is it ? What I am looking for?
When you have to produce many a sketch a day it's much easier to grab your bag of tricks and draw. But when I put my hand in the bag, a trickster bites my finger, I can't do it..it bores me. I want need to try something new all the time, I like to surprise the viewers I share my illustrations with, but most of all I need to surprise myself. That's it, surprise!...Let's go Day 4!


Thursday, February 28, 2013

I SEE... Paris, Mugler and Pugh..Oh My

©                  fashion collaboration   ISEEJANEMARY     &    SHOWstudio     2013   Paris Fashion   week    Day    2           Copyright            infringement        is        a          criminal offense 

Day 2 of covering Paris Fashionweek A/W 2013 has just finished...Oh My, I have to admit it's even more of a challenge than I thought, I stroke my beloved black skull and whisper...in-sp-ir-a-t-io-n.  
Producing sketches on the spot means you have little time to think about a theme or how you feel, actually there is no time to think period. It helps if you are calm and collective. Which I am not. I am chaotic and turbulent ..so yeah this is the perfect challenge for me. It has all the learning ingredients I have wished for. I tap my skull, sip my tea and whoosah!


Wednesday, February 27, 2013

I SEE...Paris Fashion week Day 1

©                  fashion collaboration   ISEEJANEMARY     &    SHOWstudio     2013   Paris Fashion   week    Day    1           Copyright            infringement        is        a          criminal offense 







Paris fashion week day 1: Anthony Vaccarello
I enjoyed the show and sketching it even more, it took me awhile to sink in the feeling of the fashion show and what I would like to emote through the drawings, but once I was there, I was in my zone, grinning and sketching away.

You can also check out my finished sketches at:



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